The below videos are two good examples to show that a spot does not need to be expensive to become viral. They are low-budget videos and are not even unique. Both of them build on an existing succesful idea and style to become catchy.
The second video is advertising a Lithuanian mineral water. The briliantly pointless wording and weird style is the key to virality in this case. It is also very similar to some popular recent memes.
The business idea of selling razors online might not be viable and you might think that it is not the best idea to do online viral campaigns for a lithuanian bevarage company in english. But many inflexible multinational corporations could learn from these initiatives to become more succesful in producing content that sells.
Social Media can really become an addiction. It would be interesting to see some research data on this and find out how serious the problem is. If you have any info about this issue feel free to share it in the comments section.
Augmented reality apps and promotions are getting more and more popular nowadays. Disney has already engaged in several similar activities, but this one is particularily interesting.
When people stand in a marked circle on Times Square, well known Disney characters start to interact with them on the screen above them. I am not sure if the concept is similarily cool in real-time as in this well-cut video, but seems to be fun.
After the success of last week's post here is a pretty similar video. This shows us how oddly our online social media life and behavior would look in the real world. Enjoy and let me know what you think!
Would we get annoyed if we had to make our daily shopping the same way we purchase online? The Google guys put together a funny video to let you see how it would look like.
A friend sent me the video below a few days ago. I just could not figure out what its purpose was. After a long-lasting online search, it turned out that the video is a screen cap from a Japanese game. It seems that the game was ordered by the Japan Racing Association (JRA) to make the sport more popular.
It is a horse racing game, players can bet on the different weird race animals which have different odds. The game randomly picks an outcome for the race (assumingly also taking into account the odds) and an extremely funny/bizarre animation is showed to the player.
The Japanese sometimes have really have crazy ideas regarding entertainment but a similar concept would, in my opinion, also perfectly work in a Western environment. Online causal gamers who are present on the major social media sites want more than the monotonous Zynga clicking games. The key to success is linking the entertainment factor with the gaming aspect.
Would you like to play the game? There is unfortunately no English version, although the commentary must be also funny. To help you with the language here is a short guide how to start playing game:
Wait for the big flash file to load.
Click Skip.
Click the button that follows your mouse.
Click Bet at the bottom.
Click the button that follows your mouse again.
Select any of the three options. It seems to be different betting modes.
Select a horse to bet on, the click the pink button.
Eventually there will be 2 buttons to choose from. Click the left one to go back to step 7 and buy more tickets. Or the right one to start the game.
And the links to the 3 different versions of the horse racing game:
Below are two videos of similar crazy games. I assume it is from the same producer. I unfortunately could not find any links to the games themselves or information about its producer. Please let me know in the comments if you manage to find anything. Thanks, enjoy!
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